print ad sizes |
Bleed |
width x depth |
1x |
3x |
6x |
9x |
12x |
24x |
C4 |
9.25" x 10.75" |
9” x 10.5” |
$6,689 |
$6,395 |
$6,206 |
$6,048 |
$5,891 |
$5,597 |
C2 |
9.25" x 10.75" |
9” x 10.5” |
5,775 |
5,450 |
5,282 |
5,135 |
4,872 |
4,682 |
C3 |
9.25" x 10.75" |
9” x 10.5” |
5,618 |
5,292 |
5,145 |
4,988 |
4,746 |
4,509 |
Full Page Spread |
18.25" x 10.75" |
18" x 10.5" |
10,290 |
9,660 |
8,957 |
8,232 |
7,823 |
7,441 |
Full page* |
9.25" x 10.75" |
9" x 10.5" |
5,145 |
4,830 |
4,484 |
4,127 |
3,917 |
3,721 |
2/3 page vertical |
5.3” x 9.25” |
4,368 |
4,116 |
3,812 |
3,497 |
3,329 |
3,163 |
|
1/2 Page Horizontal |
8” x 4.5” |
3,308 |
3,108 |
2,877 |
2,646 |
2,510 |
2,385 |
|
1/3 Page Square |
5.3” x 4.5” |
2,520 |
2,373 |
2,205 |
2,027 |
1,922 |
1,826 |
|
1/3 Page Vertical |
2.6” x 9.25” |
2,520 |
2,373 |
2,205 |
2,027 |
1,922 |
1,826 |
|
1/4 page |
4” x 4.5” |
1,890 |
1,785 |
1,659 |
1,523 |
1,439 |
1,367 |
*Suggested live area: 8.75” x 10.25" Trim size: 9” x 10.5”
Buyer's Guide
print ad sizes |
width x depth |
1x |
6x |
12x |
24x |
1/4 page |
4” x 4.5” |
$1,502 |
$1,355 |
$903 |
$872 |
2 Inch |
2” x 4.5” |
683 |
578 |
499 |
462 |
Earned Frequency Rate: Frequency rates are determined by the number of insertions appearing within a 12-month period from the date of the first insertion. Advertising schedules composed of mixed space units are entitled to a frequency rate for each unit.
Agency Discounts: Agencies of record are eligible to receive a 15 percent discount on rates.