Careers

Manager, Marketing & Market Development

Currently, ASLA is recruiting for a highly motivated Manager, Marketing & Market Development to manage marketing strategies and programs for ASLA’s revenue-generating products, events, and services consistent with the ASLA’s overall Strategic Plan. This includes focusing on the organization, supporting members, vendors, monitoring market-share, manages application of the ASLA brand in marketing deliverables, communicating internally, effectively managing a budget and planning and executing strategies.  The portfolio includes but is not limited to: Membership (Individual and Corporate), the Conference on Landscape Architecture, Landscape Architecture Magazine, and related ASLA sites.

Responsibilities:

• Works in collaboration with the director, key staff, and vendors to develop and implement annual, integrated marketing plans. Manages the marketing budget and assists director and CFO in developing budget projections.
• Executes systematic project management to achieve program goals, meet or exceed revenue targets, and ensure on-time completion of all marketing and membership campaigns. Drafts, edits, and deploys marketing campaigns, inclusive of direct mail and electronic membership drives.
• Assists Director of Communications & Marketing in reviewing statistical evidence to determine key metrics and benchmarks for measuring success, setting near and long-term growth targets.
• Leads development and management of all assets for the annual Conference on Landscape Architecture, including but not limited to conference website, mobile app, member electronics communications (email messages), and printed materials as needed, always adhering to brand guidelines.
• Manages production of both print and digital marketing and promotional materials, including brochures, ads, solicitations, and web sites; sources and manages vendors, and ensures adherence to brand guidelines.
• Supports Director of Membership in the development of member and market research, leveraging available data to identify trends and determine customer satisfaction and needs.
• Researches and initiates co-marketing exchanges with allied organizations to support product portfolio, coordinates placements of ad trades and house ads.
• Manages ASLA’s Google Adwords Grant, including creating and updating Adwords campaigns to market ASLA Conferences, products, services, and major initiatives.
• Works in partnership with Director of Communications & Marketing and other ASLA staff and volunteers to advance ASLA’s mission, strategic objectives, and priority issues.

Qualifications:

• BA degree in Marketing or related field. Graduate degree preferred.  
• Minimum 5 years’ experience in marketing and program promotion; experience in marketing with trade associations/nonprofit and membership-driven organizations, and knowledge of design, planning, and/or environmental issues are advantages.  
• In-depth knowledge of marketing and promotion strategy and techniques; exemplary project management skills.
• Experience with campaign management, segmentation, data-variable membership drives, and list acquisition and management.  
• Exceptional writing and editing capabilities; excellent verbal, computer, and interpersonal communications skills. 
• Proficiency with Microsoft Office and Adobe Creative Suite (Photoshop, InDesign, Illustrator, etc.) applications required; working knowledge of HTML; experience with content management systems for web site design and development, including .NET-based CMS, Wordpress,as well CRMs (e.g. Hubspot).  
• Experience managing Google Adwords accounts. Comprehensive understanding of web and social media analytics.
• Strong relationship-building skills; ability to confidently engage/inspire internal and external stakeholders at all levels. Ability to anticipate and resolve problems.
• Well-organized with very strong attention to detail. Ability to work under pressure and meet project deadlines. Must have a collaborative mindset.

Salary:  $75,000/yr.

Benefits: ASLA offers a competitive benefits package including medical and dental insurance (ASLA contributes 100% for employees), vision insurance, company-paid STD & LTD, 401k plan with employer match, and 10 paid holidays each year. 

Interested applicants are asked to email a cover letter and resume to HR@asla.org. Please include “Manager, Marketing” in the subject line of your email.

ASLA is committed to recruiting and retaining a diverse workforce and maintaining an inclusive culture. We value the talents our diverse associates bring to the organization and are wholly committed to provide a culture free of discrimination and harassment.  Employment decisions at ASLA are based on business needs and qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex, sexual orientation, gender identity, family or parental status, past or present military service, or any other status protected by laws or regulations.

  

  

      

 

 

 

 

About ASLA

The American Society of Landscape Architects is the national professional association for landscape architects, representing more than 15,000 members in 49 professional chapters and 82 student chapters. The Society has a staff of 50 and annual revenues of $12.9 million. Landscape architects plan livable communities that foster active lifestyles, design green streets that manage stormwater runoff, plan cutting-edge transportation corridors that are safe for all users, and help communities prepare for and recover from natural disasters. Landscape architecture includes commercial developments, streetscapes, green roofs, parks, civic spaces, memorials, and residential communities, as well as large-scale land planning and design to protect watersheds, coastlines, and ecosystems. The Society’s mission is to advance landscape architecture through advocacy, communication, education, and fellowship.

 

ASLA is committed to hiring a diverse workforce and fostering a vibrant and inclusive workplace culture. ASLA values are dedication, excellence, integrity, leadership, and stewardship. The ASLA culture is collaborative, member-focused, accountable, responsible, and volunteer-supported. The organization embraces the “Baldrige Excellence Framework” – an integrated leadership and performance management system. 

 

A leader in environmental sustainability, ASLA is headquartered in a state-of-the-art facility designed to achieve LEED Platinum and WELL Building Standard Gold. The Center for Landscape Architecture features a green roof, landscaped patio, flexible meeting/event space, collaboration spaces, and advanced lighting, air quality, and A/V systems. The building is located one-and-a-half blocks from the Gallery Place-Chinatown Metro Station serving the Red, Yellow, and Green Lines. ASLA has received awards for its employee wellness programs and is recognized as a Best Workplace for Commuters.

 ASLA Center for Landscape Architecture, Washington, D.C.